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Include screencaps of your course; links to relevant articles on the topic, infographics, photos, etc. Hashtags are a fast, free way to gain additional exposure for your tweets, help peoplesearch for specific content on Twitter, and can be used in your marketing promotions to drive traffic to your Twitter profile.
In 2016, most people are accustomed to social media and the conventions associated with profiles, friends, posts, liking and sharing. We wanted to find out, so we surveyed 74 diverse LMS vendors about the social learning functionality available in their platforms. Content tagging (new word for keyword metadata) and search by tag.
Email marketing – Don’t overlook email marketing; it can help you generate events, generate leads, and reach more people. Many peoplesearch for events with city/area keywords like Tech Summit in Seattle or Web Summit in Europe. Localize your event – Don’t forget the power of event marketing localization.
Lots of interesting things happening with AI driven chatbots and agents – this will change how peoplesearch for and access content – looking for answers when they need it in the workflow. L&D Program is really about change management - a form to drive change. How can I get my hands on second party data?
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