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Online Marketing for Elearning Part III: Advertising

LearnDash

Once they’re on your site reading your content, you’ll have a better opportunity to introduce them to your course. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. Where will you run your ads? How will you measure success?

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How You Can Protect Your Course Videos

LearnDash

What you need to remember is that the people searching for freebies are not the people you want as customers anyhow. There are also some subtle strategies you can use to give these people a little “heartburn” which I will to at the end of this article. It happens with our software every single day.

Video 222
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5 AdWords Marketing Tips for Your Online Course

LearnDash

People who search for you will see your name in advertisements on their search. That’s giving them more links to click for your website, and it shows that you’re serious about your business. If you’re not bidding on your branded keywords, your competitors might do so instead, diverting your traffic to their site.

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My New Training Magazine Online Column

Kapp Notes

Over at the ManageSmarter site, I've started writing a column called Gadgets, Games and Gizmos for Learning. To help do that there are websites online where you can search for people , generally called something like a people search engine. = __ Recommended Games and Gadgets Recommended Books Content Guide

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

We dive into SEO for course creators and membership site owners with Lindsay Halsey of Pathfinder SEO in this LMScast with Chris Badgett of LifterLMS. Pathfinder SEO is a guided SEO solution for site owners, freelancers, and agencies that Lindsay and her team have worked to develop over the last 10 years of doing SEO for her agency.

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How to Improve the Search Experience on Higher Education Websites

Think Orion

Visitors on websites could easily get lost and leave in frustration. Search experience is more than just a search bar at the top of your website. When a user lands on your website, it’s essential to help the user find the correct information as effectively as possible.

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

In order to improve your school’s SEO, you should focus on creating high-quality content that is relevant to your target audience , optimizing your website for key search terms, and building links from other websites back to yours. Some websites are monotonous and dull. of all clicks. It starts with brainstorming.